BETTER PERFORMANCE
Stop looking for comfort in the wrong places.
50K+ Happy Customers
Excellent 4.9
Custom fit. Optimal sleep. Enhanced performance.
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
Based on 35+ years of experience and 1.000.000 custom-fit pillows sold
- Body measurements
- Sleep position
- Mattress firmness
- Structured Sleep Side + softer Unwind Side
- Supports your neck in any position, from deep sleep to relaxed lounging
- Ventilated core for better airflow
- Active Spring System
- Premium European memory foam
- Latex-free and OEKO-TEX® certified
- Breathable cover for consistent, all-night temperature control
BETTER FOCUS
Professionals report sharper focus and reduced neck pain.
BETTER SLEEP
Consistent users wake up more energized and less strained.
SCIENTIFICALLY TESTED. PERFORMANCE FOCUSED.
Get Your Own Unique Pillow Now!
With PillowScan™ we analyze your posture, sleeping position and comfort preference.
Your perfect pillow in 3 simple steps
How It Works
Step 1: Sleep Profile Quiz
Answer a few quick questions about your height, sleep position, and mattress firmness.
Step 2: Order & checkout
After payment, we secure your production spot and email you a personal link to add your measurements.
Step 3: Add your Measurements
Use PillowScan™ or a tape measure to add your measurements. Your PillowCode is generated from this data; your unique code that tells us the exact height and shape needed to craft your perfect pillow.
Custom-fit technology
Hypoallergenic materials

Active Spring System
Temperature regulation

Join thousands of people who’ve upgraded their sleep with Youp. Custom-fit comfort for life. Join the smart sleepers.