Custom Fit. Optimal sleep. Enhanced Performance

Your own pillow.
Personalized.

Most pillows are built for the average person. YOUP is built for you. Scanned, calculated, crafted. Try it risk free for 100 nights and feel the difference.

See how it works

Order your Youp

4.9 average rating

from 487 happy sleepers

SCAN

Use our AI powered PillowScan to create your personal body map.

CALCULATE

Your body map is transformed into your personalized pillow design.

Craft

We handcraft your pillow to match your unique body map.

SLEEP WELL

Better support. Better sleep. Better mornings, from night one.

Start PillowScan®

No download needed

25 years of helping people sleep better.

YOUP was created by Thijs van der Hilst, a certified physical therapist from The Netherlands, with 25 years of experience helping people with neck pain, sleep discomfort and poor pillow support.

After seeing the same problem again and again, he developed a smarter way to match each person with the pillow that truly fits their body.

Today, that expertise is behind more than 1,000,000 custom fit pillows, helping people around the world sleep with better support.

25+

Years of clinical sleep & physical therapy expertise

100%

Personalized pillow fit

30 sec

AI powered body mapping scan

They slept on it.
Then ordered a second one.

Don't take our word for it. Take theirs.

Verified

"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."

Mark V.

2 days ago

Verified

"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."

Sophie L.

5 days ago

Verified

"I replaced a €900 mattress topper with a YOUP pillow. My Oura sleep score went from 72 to 91 in two weeks. Nothing else changed."

James R.

1 week ago

Verified

“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”

Elena V.

March 2025

Verified

“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”

Marcus T.

March 2025

Verified

“My partner and I have different builds—somehow it works for both of us. Huge win.”

Hannah L.

March 2025

Verified

“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”

Chris P.

March 2025

Verified

"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."

Mark V.

2 days ago

Verified

"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."

Sophie L.

5 days ago

Verified

"I replaced a €900 mattress topper with a YOUP pillow. My Oura sleep score went from 72 to 91 in two weeks. Nothing else changed."

James R.

1 week ago

Verified

“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”

Elena V.

March 2025

Verified

“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”

Marcus T.

March 2025

Verified

“My partner and I have different builds—somehow it works for both of us. Huge win.”

Hannah L.

March 2025

Verified

“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”

Chris P.

March 2025

Verified

"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."

Mark V.

2 days ago

Verified

"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."

Sophie L.

5 days ago

Verified

"I replaced a €900 mattress topper with a YOUP pillow. My Oura sleep score went from 72 to 91 in two weeks. Nothing else changed."

James R.

1 week ago

Verified

“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”

Elena V.

March 2025

Verified

“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”

Marcus T.

March 2025

Verified

“My partner and I have different builds—somehow it works for both of us. Huge win.”

Hannah L.

March 2025

Verified

“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”

Chris P.

March 2025

Verified

"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."

Mark V.

2 days ago

Verified

"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."

Sophie L.

5 days ago

Verified

"I replaced a €900 mattress topper with a YOUP pillow. My Oura sleep score went from 72 to 91 in two weeks. Nothing else changed."

James R.

1 week ago

Verified

“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”

Elena V.

March 2025

Verified

“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”

Marcus T.

March 2025

Verified

“My partner and I have different builds—somehow it works for both of us. Huge win.”

Hannah L.

March 2025

Verified

“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”

Chris P.

March 2025

Read all 2,487 reviews on Trustpilot

Start personalizing your YOUP

Way to your YOUP.

You can scan and order, or place your order first and complete your scan later.

RECOMMENDED FOR MAXIMUM PRECISION

Mobile PillowScan

Use your smartphone to create your biometric body map. This is how we determine your ideal pillow fit.

Use QR to start PillowScan (no download needed)

$179

Buy Now, Fit Later

Order today. We send a unique scan link whenever you're ready. No measurements needed upfront.

Buy Now, Fit Later

$179

Youp sleep

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Start personalizing your YOUP

Way to your YOUP.

Yes you Scan!

Start personalizing your YOUP Way to your YOUP.

Start personalizing your YOUP

Way to your YOUP.