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Tired of searching for the right pillow?
Stop searching.
Start sleeping.
Too high. Too low. Too firm. Too soft. You’ve tried enough pillows. Now it’s time for a pillow made for you.
Most pillows make you choose what might fit. YOUP is made around you: your body, your sleep position and your mattress. One short fitting. One pillow, made for you.
Finally, a pillow that fits you. Try it for 100 nights.
4.9 average rating
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Fitted at home in minutes. Made just for you.
No app. No measuring tape. A few simple questions and a photo on your phone.
YOUR FITTING
Two minutes on your phone: a few simple questions and one photo. Done at home, whenever it suits you.
YOUR MATCH
Your fitting tells us the height, shape and support that fit your body and the way you sleep.
YOUR PILLOW
We make your YOUP to your fit and deliver it to your door.
SLEEP WELL
Wake up feeling like your pillow finally gets you.
No app download needed
25 years of helping people sleep better.
YOUP was created by Thijs van der Hilst, a physical therapist from the Netherlands with 25 years of experience in personalized pillow fitting.
He saw the same story again and again: people trying pillow after pillow, none of them made for their body. So he developed a way to fit each sleeper with the right height, shape and support, instead of asking them to keep guessing.
Today, that expertise has helped create more than 1,000,000 custom fit pillows for sleepers around the world.
25+
Years of pillow fitting expertise
1M+
Custom fit pillows made
100
nights to try your YOUP
They stopped searching too.
Real sleepers, real mornings.
Don't take our word for it. Take it from people who tried everything before YOUP.

"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."
Mark V.
2 days ago
"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."
Sophie L.
5 days ago
"My neck pain was gone after the first week. I've tried five pillows in two years. YOUP is the only one that actually matched how I sleep. One photo, a few questions, and it just works."
James R.
1 week ago
“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”
Elena V.
March 2025
“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”
Marcus T.
March 2025
“My partner and I have different builds. Somehow it works for both of us. Huge win.”
Hannah L.
March 2025
“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”
Chris P.
March 2025
"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."
Mark V.
2 days ago
"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."
Sophie L.
5 days ago
"My neck pain was gone after the first week. I've tried five pillows in two years. YOUP is the only one that actually matched how I sleep. One photo, a few questions, and it just works."
James R.
1 week ago
“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”
Elena V.
March 2025
“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”
Marcus T.
March 2025
“My partner and I have different builds. Somehow it works for both of us. Huge win.”
Hannah L.
March 2025
“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”
Chris P.
March 2025
"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."
Mark V.
2 days ago
"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."
Sophie L.
5 days ago
"My neck pain was gone after the first week. I've tried five pillows in two years. YOUP is the only one that actually matched how I sleep. One photo, a few questions, and it just works."
James R.
1 week ago
“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”
Elena V.
March 2025
“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”
Marcus T.
March 2025
“My partner and I have different builds. Somehow it works for both of us. Huge win.”
Hannah L.
March 2025
“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”
Chris P.
March 2025
"I've tried every recovery tool out there. YOUP is the only one that actually changed how I wake up. Zero neck tension, every single morning."
Mark V.
2 days ago
"As someone who operates 10+ hours a day, cervical alignment isn't optional. YOUP gave me measurably better sleep from night one."
Sophie L.
5 days ago
"My neck pain was gone after the first week. I've tried five pillows in two years. YOUP is the only one that actually matched how I sleep. One photo, a few questions, and it just works."
James R.
1 week ago
“Shipping was quick and setup was simple. The difference in my sleep quality was obvious from day one.”
Elena V.
March 2025
“I’ve tried memory foam, latex, everything. YOUP is the first pillow that actually matches how I sleep.”
Marcus T.
March 2025
“My partner and I have different builds. Somehow it works for both of us. Huge win.”
Hannah L.
March 2025
“Less shoulder tension in the morning. I didn’t expect a pillow to matter this much.”
Chris P.
March 2025
Read all 2,487 reviews on Trustpilot

A few questions and one photo on your phone. That is all we need to make your YOUP.
Leave your email address and we’ll send you a direct link to your fitting.