25 years of helping people sleep better.
YOUP was created by Thijs van der Hilst, a certified physical therapist from The Netherlands with over 25 years of experience helping people with neck pain, sleep discomfort and poor pillow support.
After seeing the same problems year after year, he developed a smarter way to match each person with the pillow that truly fits their body.
Today, his fitting expertise has helped shape more than 1,000,000 custom fit pillows used by sleepers around the world.
25+
Years of clinical sleep expertise
30 sec
AI-powered body mapping